19-May-09

The 80/20 Rule When you're planning your marketing strategy keep in mind that 80% of your business is coming from 20% of your clients. Keep the 80/20 Rule in mind. When you're ready to take your business efforts to the next level, focus 80% of your energy on the 20% of your clients who are thirsty for what you have to offer. Repetition is the key to getting your 20% to blossom for you. The first contact you make may not generate much enthusiasm but if your strategy exercises the wisdom of repetition after the second or even third contact you will find your 20% eager to make that connection with you.